NRDC: Paddy Named an Innovation to Watch in Issue With Tissue
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NRDC: Paddy Named an Innovation to Watch in Issue With Tissue
As seen in NRDC's Issue With Tissue, 8th Edition • 2 min read
The Natural Resources Defense Council (NRDC) is one of the most respected environmental organizations in the country. Their Issue With Tissue report is the definitive scorecard on the sustainability of tissue products — and in the Eighth Edition, they featured Paddy as an innovation to watch.
Read the full report: Issue With Tissue, Eighth Edition — NRDC
Download the PDF: Issue With Tissue, 8th Edition (PDF)
"Paddy Paper, launched in August 2026, is marketed as the world's first toilet paper made from 100 percent rice straw. Rice straw is an agricultural residue that is frequently burned after harvest, contributing to air pollution and greenhouse gas emissions. By transforming this waste material into tissue pulp, Paddy Paper demonstrates how alternative fibers can both reduce reliance on forest-based fiber and create value from materials that might otherwise be discarded… the new product line offers a promising example of innovation in the growing market for tree-free tissue products."
— NRDC, Issue With Tissue: The Environmental Impacts of the Tissue Industry (8th Edition)
Why this matters: NRDC has spent years pushing the tissue industry away from cutting down forests. To be named in their report — alongside the biggest names in the category — validates what we set out to do: prove that toilet paper can be made without cutting a single tree.
Every year, 731 million tons of rice straw is burned after harvest. We take it before it burns and turn it into soft, strong 3-ply toilet paper. No trees. No bleach. No PFAS.